Jen Auh Creative

Brand & Marketing Consulting for Beauty, Fashion, & Lifestyle Brands

I lead creative marketing direction for beauty, fashion, and lifestyle brands, translating brand vision into cohesive creative systems that strengthen customer experience, brand consistency, and long-term growth across every touchpoint.With 20+ years of experience across luxury beauty, retail, e-commerce, and digital campaigns, I combine strategic brand thinking with hands-on creative leadership to build elevated, scalable brand experiences.

How I Approach Creative Direction

Creative direction is not just aesthetics.
It’s how a brand is understood, experienced, and remembered.Strong brands are built through:• Clear positioning
• Consistent storytelling
• Cohesive customer experience
• Scalable creative systemsEvery touchpoint should feel intentional, aligned, and unmistakably on-brand.

Marketing & Creative Leadership

Brand Systems & Stewardship

Build and evolve cohesive visual systems that strengthen consistency across digital, campaigns, content, retail, and customer experience.

Campaign & Photoshoot Direction

Lead product, lifestyle, and campaign creative with clear visual direction that supports storytelling, positioning, and customer connection.

Digital & Customer Experience

Guide website, email, social, e-commerce, and paid creative to create polished, high-performing brand experiences across channels.

Creative Strategy & Storytelling

Develop concepts, identify creative opportunities, refine messaging, and shape seasonal direction across campaigns and content ecosystems.

Selected Work

Creative direction, brand storytelling, digital campaigns, and customer experience across beauty, fashion, retail, and e-commerce.

Macy's - Helped build the first beauty-focused creative team for macys.com, developing scalable digital campaign systems and polished brand experiences across high-volume retail platforms.
Bliss - Led creative across e-commerce, digital campaigns, and global spa experiences for 20+ locations, helping create a more cohesive and elevated customer experience across digital and physical touchpoints.
Silver Jeans - Directed brand and campaign creative across digital, retail, and seasonal storytelling to support a more cohesive and consistent multi-channel brand presence.
Too Faced - Led digital creative and campaign storytelling for global product launches across e-commerce, email, and social, creating cohesive and emotionally engaging brand experiences.
Soko Glam - Developed product-focused creative designed to strengthen storytelling, improve clarity, and elevate the e-commerce customer experience.
Leslie Berman Inc - Designed a luxury jewelry catalog that presented the collection with clarity, refinement, and elevated visual storytelling.

About

I’m Jen Auh, a Marketing Consultant and Creative Director with 20+ years of experience leading brand, digital, and customer experience across beauty, fashion, lifestyle, and premium brands.My background spans creative direction, digital campaigns, e-commerce, visual systems, and brand storytelling, with experience leading work across Macy’s, Bliss, Too Faced Cosmetics, Silver Jeans, and founder-led businesses.I’m especially drawn to brands that value strong design, thoughtful customer experience, and clear positioning, helping translate vision into cohesive creative systems that strengthen both brand perception and business growth.

Ideal For

Founder-led and premium consumer brands looking for senior creative leadership across:• Brand systems & consistency
• Campaign creative direction
• Photoshoot direction
• Product storytelling
• Website, email, and social
• E-commerce experience
• Seasonal campaign development
• Creative review & strategic guidance

Get in Touch

Let’s Work Together

Available for creative partnerships, consulting, and creative leadership opportunities.
[email protected]

Get in Touch