Jen Auh Creative
Creative Direction for Founder-Led Brands
I lead creative direction for beauty, fashion, and lifestyle brands, translating founder vision into clear, elevated brand systems that drive consistency, recognition, and growth across every touchpoint.
How I Approach Creative Direction
Brand is not just visuals. It’s clarity and consistency.
Creative must support business outcomes, not just aesthetics.
Founder vision must translate into systems, not one-off campaigns.
Brand Stewardship
Protect and elevate the brand across every touchpoint
Photoshoot Direction
Shape product and lifestyle imagery with clear visual direction
Website, Email, Social & Paid Creative
Review and refine creative for clarity, consistency, and performance
Creative Strategy
Develop concepts, identify content gaps, and guide seasonal direction
Selected Work
Creative direction, brand storytelling, and digital design across beauty, fashion, lifestyle, and e-commerce.
Bliss - Leading e-commerce, digital campaigns, and creative for 20+ spa locations to create a clearer, more cohesive brand experience.
Macy's - Building the beauty/fashion platform and creating polished, consistent brand experiences across online campaigns.
Too Faced - Led creative direction for digital storytelling and branded visual content, creating a cohesive and engaging global brand experience.
Soko Glam - Product-focused creative for Soko Glam designed to strengthen storytelling, improve clarity, and elevate the e-commerce experience.
Silver Jeans - Brand and campaign creative for Silver Jeans across digital, retail, and seasonal storytelling, creating a cohesive and consistent brand experience.
Leslie Berman Inc - Designed a luxury jewelry catalog that presented the collection with clarity, refinement, and an elevated brand experience.
About
I’m Jen Auh, a Creative Director with 20+ years of experience helping brands translate product, positioning, and vision into compelling creative systems.My background spans beauty, fashion, retail, and founder-led businesses, with experience across creative direction, brand storytelling, digital campaigns, and visual systems.I’m especially drawn to brands with strong products, thoughtful design, and a clear point of view, and I love helping them bring that to life with more consistency, clarity, and impact.Today, I partner with founder-led beauty, fashion, and lifestyle brands to translate vision into elevated creative direction, cohesive brand storytelling, and stronger customer experiences.
Ideal For
Founder-led brands looking for a senior creative partner to support:• Brand consistency
• Photoshoot direction
• Product storytelling
• Creative review and feedback
• Website, Email, social, and paid creative
• Seasonal campaign concepts
Let’s Work Together
Available for creative partnerships with founder-led brands.
[email protected]
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