About
I’m a Creative Director with 20+ years of experience leading brand design, art direction, and visual storytelling across beauty, fashion, retail, and digital brands.My work is rooted in the belief that strong creative does more than communicate. It shapes perception, builds desire, and creates emotional connection.Throughout my career, I’ve translated brand strategy into cohesive visual systems and campaigns across e-commerce, retail, social, print, and digital experiences. I’ve led work for brands including Macy’s, Bliss, Too Faced, Silver Jeans, and Maurices, partnering closely with merchandising, marketing, and cross-functional teams to bring ideas to life with clarity, consistency, and visual impact.I’m drawn to work that balances polish and feeling. Clean, bold creative. Elevated imagery. Strong systems. Thoughtful storytelling. Work that makes the brand felt instantly.
Selected Work
A selection of campaign, brand, and digital work spanning art direction, visual storytelling, and cross-channel creative execution.
Macy’s Fall Fashion Campaign
Art directed the photoshoot and designed the digital lookbook for Macy’s Fall Fashion campaign in close collaboration with the merchandising and marketing teams.Crafted an elevated seasonal narrative that balanced aspirational fashion storytelling with strong commercial execution.
Too Faced Holiday Campaign
Led the holiday campaign from concept to completion in close partnership with merchandising and marketing.Art directed the photoshoot and developed the campaign and social assets to create a bold, cohesive seasonal brand story across touch points.
Macy’s Guided Shopping Experience
Designed an interactive product finder experience for Macy’s that simplified online decision-making through a clean, intuitive, and brand-right digital journey.Translated product complexity into a polished customer experience that balanced utility, clarity, and visual storytelling.
Silver Jeans Denim Handbook
Designed a category-driven denim handbook for men, women, and plus-size, creating a cohesive visual system that unified product storytelling across multiple audiences.Translated fit, style, and brand identity into a clear, engaging format that balanced inspiration with functional retail communication.
Maurices Spring Campaign
Art directed the spring campaign photoshoot and designed the full digital campaign, including homepage and email.Created a cohesive visual system that translated seasonal fashion direction into a polished and engaging customer experience.
SmallSeconds Mobile App Launch
Led the design and visual direction of SmallSeconds, a digital product built around intentional habits and daily momentum.Created a clean, minimal product experience across interface, identity, messaging, and launch touch points, translating a simple idea into a cohesive brand and user experience.
Creative Approach
I believe the strongest creativity is both intentional and felt.It is about creating a clear visual language that expresses the brand with confidence, consistency, and emotional precision.My approach combines art direction, brand thinking, and visual restraint to build work that feels elevated, modern, and lasting.
Contact
For creative direction, brand design, and visual storytelling opportunities:
© 2026 Jen Auh